J. Coffey Digital Services
Expert Digital Marketing Services
J. Coffey Digital Services is a leading provider of comprehensive digital marketing solutions. With a focus on email marketing and TikTok/Meta media buying, we help businesses of all sizes reach their target audience and drive measurable results. Our team of experienced professionals is dedicated to crafting customized strategies that amplify your online presence and generate tangible growth. Let us showcase our expertise and attract new clients to your business.
About J. Coffey Digital Services
Our Services
We offer a range of online marketing services including Media Buying, Tik Tok/Meta advertising, social media management, and email marketing.
Our Approach
We take a personalized approach to every project, working closely with our clients to understand their goals and create customized solutions that deliver results.
CASE STuDY
Social Media Marketing
Case Study: How Meta Ads Increased Sales by 484% for a Women’s Apparel Brand
Introduction
In today’s competitive eCommerce market, paid advertising is essential for brand growth. This case study showcases how a strategic Meta ad campaign helped a women’s apparel brand achieve a 484% increase in sales in just six months. By leveraging data-driven ad strategies, optimized targeting, and high-converting creatives, the brand transformed its revenue and customer base.
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The Challenge
Before running paid ads, the brand faced:
- Inconsistent revenue and a limited customer base
- Low visibility in a crowded online fashion market
- Total sales of just $16,616 in six months
To break through and scale effectively, the brand turned to Meta advertising.
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The Strategy
A multi-layered ad strategy was developed to maximize return on ad spend (ROAS) and drive sales. The approach included:
- Ad Types: A/B testing carousel, single-image, and video ads
- Target Audience: Women aged 45-75 with interests in fashion, luxury lifestyle, travel, and home decor
- Budget Allocation: Scaling ad spend strategically to maximize returns
- Creative Strategy: Using compelling visuals and messaging emphasizing style, exclusivity, and quality
- Performance Optimization: Refining audience targeting and adjusting creatives based on performance insights.
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Results & Performance Metrics
The Meta ad campaign generated impressive growth:
- 📈 Total sales skyrocketed from $16,616 (January 1 – June 30, 2024) to $96,916 (July 1 – December 31, 2024)
- 🛒 273 purchases were directly driven by ads
- 💰 Return on Ad Spend (ROAS): 2.14 – Every $1 spent on ads generated $2.14 in revenue
- 📊 Click-Through Rate (CTR): 4.91% – Strong engagement from target audiences
- 💵 Cost Per Click (CPC): $1.90 – Efficient ad spend driving traffic and conversions
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Best-Performing Ads
- ✔️ Carousel ads dominated, delivering the highest ROAS (3.48) and engagement.
- ✔️ Lifestyle-focused ads featuring real-life styling performed best.
- ✔️ Lower-performing ads, with a ROAS under 1.0, helped refine messaging and creative direction.
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Lessons Learned & Next Steps
Key Takeaways:
- ✅ Carousel ads drive higher engagement and conversions compared to single-image ads.
- ✅ ROAS of 2.14 indicates ads are profitable, but further optimizations could enhance efficiency.
- ✅ Audience targeting plays a critical role, with luxury, travel, and home decor interests resonating best.
- ✅ Ad messaging and visuals matter—ads featuring a lifestyle-oriented approach performed best.
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How We Can Get You Even Better Results
- 📉 Smaller Budgets Can Work Too! You don’t need $44K to see results – we can start small and scale up.
- 🎯 Optimized Targeting & Ad Strategies can push ROAS to 3-4X, making campaigns even more profitable.
- 📩 Email & Retargeting Strategy can maximize long-term customer value beyond just ad sales.
Let’s Achieve These Results for You
If you want to:
✅ Increase sales & revenue predictably
✅ Reach your ideal customers with precision targeting
✅ Maximize your ad spend with high-ROI campaigns
📩 Let’s talk! Book a free consultation today.
Contact Us
Let's Get Started
Take the first step, and contact us to discuss your marketing and business goals. Send us a message, and we will get back to you soon.
J. Coffey Digital Services
